The facts AI assistants quote about your business

When someone asks an AI assistant "which family doctor near me takes Blue Cross and speaks Spanish?", the assistant does not read your homepage the way a person would. It looks for clear, specific facts it can check, then quotes the businesses that state them plainly.

Most small-business websites never state them. The answer is buried in a paragraph, an image or a PDF, or it is not on the site at all. So the assistant quotes a directory listing instead, or a competitor.

The facts that decide the answer

For most local questions, a handful of facts do most of the work:

• What you do and where. The areas you serve, not just your street address.
• Languages spoken.
• Your profiles elsewhere, such as your Google listing, Healthgrades, Zocdoc or Yelp, so an assistant can tell they all describe the same business.
• For clinics: whether you are accepting new patients, and which insurance plans you take.

Where you set them in OwnSites

All of these now live in one place: Settings → Business & Contact Info. The new-patient and insurance fields appear on healthcare sites only. Your site's setup checklist also has an item, "Add the details AI assistants look for", that takes you straight there.

Once saved, OwnSites publishes them in the forms that machines read:

• Structured data (JSON-LD) on your pages. For example, accepting new patients becomes isAcceptingNewPatients, languages become knowsLanguage, and your profile links become sameAs.
• Your site's llms.txt, a short plain-text summary written for AI systems.
• robots.txt that explicitly lets in the crawlers AI assistants use to fetch pages for live answers, including OAI-SearchBot, Claude-SearchBot and Perplexity-User.

You do not have to know what any of those are. Fill in the fields and they are kept in sync for you.

Checking whether it worked

Every 15 days, OwnSites asks an AI assistant, with web search turned on, the kinds of questions a new customer would ask about a business like yours, and records whether you came up. Your own brand name questions are shown but not scored, because being found when someone already knows your name proves little.

Pair that with the AI traffic channel in your analytics and you can see both sides: whether assistants mention you, and whether people click through.

A fair warning: no setting guarantees a recommendation, and anyone who promises one is guessing. Clear, consistent facts are simply the best way to be quotable.