OwnSites vs Durable
Durable is an AI website builder for small businesses that generates a site in seconds and adds a built-in CRM, online booking and AI agents that write blog posts, request reviews and reply to leads.
OwnSites builds a complete site for any business from a plain-English description, then keeps it working: booking, reviews, intake forms, a blog, email campaigns and SMS appointment reminders, all edited by chat.
Features
| Feature | OwnSites | Durable |
|---|---|---|
| AI site generation | Yes: a complete multi-page site from a plain-English description | Yes: AI-generated pages, unlimited source |
| Blog that writes itself | AI writes posts with images; opt-in monthly auto-draft; scheduled publishing | AI agents publish blog posts (Launch and up) source |
| Reviews collection | Review requests after visits, Google reviews on your site, testimonial approval | Review requests by email; Google review reply source |
| Online booking | Yes, with appointment reminders | Unlimited booking synced to your calendar (Launch and up) source |
| Intake forms | Yes, with signed PDFs | Custom intake questions on bookings source |
| Email / SMS | Email campaigns; SMS appointment reminders and recalls | — |
| Custom domain | From Pro ($25/mo), with SSL | Yes; free domain up to $20 on Launch source |
| Month-to-month billing | Yes: billed monthly, cancel any time | Yes: monthly or yearly source |
| MCP / AI-assistant access | Yes: public MCP server for AI assistants | — |
| Mobile app | Provider app with staff logins | — |
Durable details come from Durable's own pages as of October 5, 2026. A dash means we could not confirm it there, not that it is missing.
When Durable is the better choice
- You want a built-in CRM to track customers alongside your site.
- You want AI agents for competitor research and keyword research in the same tool.
- You want unlimited team members on a plan under $50 a month.
Questions
- How much does Durable cost?
- Free plan; Launch $25/mo monthly or $22/mo billed yearly, according to Durable's own pricing page as of October 5, 2026.
- How much does OwnSites cost?
- Free $0 · Pro $25 · Business $100 per month, billed monthly. The Free plan needs no credit card.
- Can I move my Durable site to OwnSites?
- Yes. Import your existing site from its URL, then edit it by chat or in the visual editor before you publish.